How do we perform our MPS checks?
We screen your lists of names and addresses against the MPS Original and the MPS Personal files to provide you with information on individuals who have registered their names and home addresses in the UK to say that they do not want to receive marketing materials through the post.
Why is it important to check against the MPS?
There are currently 6.4 million names and addresses registered with the MPS – and anyone registered should be removed from your mailing lists prior to sending out marketing materials.
The MPS’ use is a condition of the Direct Marketing Association’s Code of Practice and the British Codes of Advertising and Sales Promotion administered by the Advertising Standards Authority. It is also fully backed by The Information Commissioners Office.
Anyone mailing out information should ensure that their mailing lists, especially to individuals who are not currently customers of the business, are screened against the file before mailing out.
How does the MPS operate?
The MPS is made up of two files – the MPS Original file which contains all records pre September 2007, and the MPS Personal which contacts all records post September 2007.
The MPS operates on the basis that UK consumers register to opt out of receiving marketing materials via post. Failure to suppress against the MPS is monitored by the Direct Marketing Association (DMA) and the ICO.
MPS registrations since September 2007 which appear on the MPS Personal file last for 5 years. Anyone subscribing post September 2007 will need to re-register every 5 years.