SMS marketing is quickly becoming one of the most popular ways of communicating with customers. Having the ability to send mass messages to thousands of customers with just one click is a valuable marketing tool. Although, if you’re not validating your contact list regularly, how can you measure your campaign effectiveness?
If your business regularly sends SMS messages, you may be draining your marketing budget without realising. If you are not validating the contact numbers in your database, you could be sending messages to dead numbers, which is a waste of time, money, and resource.
Read on to discover how our HLR lookup service can help save your business money and improve your SMS marketing campaign strategy.
What is HLR Lookup
The HLR (Home Location Register) is the main database that holds the most accurate and up-to-date information on every mobile subscriber in the world. An HLR lookup is the method of validating your list of contacts by identifying if a mobile phone is active, its location, and which network it’s assigned to.
Key Benefits of HLR Lookup for SMS Marketing Campaigns
- Remove invalid numbers from your database
- Delete duplicate entries from your records
- Find out customer mobile networks
- Save costs on your marketing budget
- Reduce the risk of fraud
- Improve statistics & reduce “losses” on your reports
- GDPR compliance
Top Benefits of HLR Lookup for SMS Campaigns
Keeping your contact list up to date is crucial for all businesses. Our HLR lookup service helps you stay connected with your customers and makes communication a breeze.
Continue reading for the benefits our HLR lookup service has to offer for optimising your SMS marketing strategies.
Optimise SMS Traffic
Without running regular checks on the validity of your contact list, your database will build up with inactive numbers over time. Performing an HLR lookup will also identify and remove any duplicate contacts in your records, which will prevent multiple identical texts from being sent to the same mobile numbers.
Not only will HLR lookup identify and remove invalid and unused numbers, but it will also reduce your risk of fraud by removing any fake or potentially fraudulent numbers. Moreover, according to GDPR principles, all data held by any company must be accurate and up to date. Performing HLR lookup regularly will keep your records up to date and accurate, so you’re reaching the people you need to.
Increase Marketing Strategy Effectiveness
An HLR lookup will not only reveal whether a mobile phone is active or not, but it will also let you know the location of your customer. As a result, this will allow you to streamline your SMS marketing by targeting the correct customers and leads who are more likely to engage.
As a result, your statistics and reports will be far more streamlined to give a better impression, rather than a long list of “losses”.
As we mentioned at the outset of this blog, validating your contact list with an HLR lookup service will bring you significant savings that can be distributed to other areas of your business.
While SMS campaigns are considered to be one of the most effective methods of building brand awareness, businesses that are not regularly performing an HRL lookup can lose up to 30% of messages sent due to inactive numbers.
Make sure your SMS campaigns are always delivered to active mobile numbers. Increase conversion rates by targeting active leads and leads who are most likely to engage.