Data Cleaning for Lead Generation
Validate every lead before it hits sales
Sales teams burn out on bad leads. Mistyped numbers, throwaway emails, TPS-registered phones - every duff record drags down conversion and morale. Data Soap validates the lead at the point of capture, so the leads that reach your sales team are real, contactable and legal to call.
The three reasons your lead-to-conversation ratio is dropping
Lead form noise
A fifth of mobile numbers entered on a B2C lead form are typos, recycled or never owned. Without validation at the source, they all become "sales follow-up" tickets.
Affiliate / list-buy quality drift
Bought leads degrade between purchase and delivery. Validate them before payment, not after the campaign has already shipped.
TPS exposure scales with volume
High-volume outbound multiplies TPS/CTPS risk. The £17.5m fine cap means even a small percentage of uncleaned numbers represents real money.
Data Soap services for lead generation
Real-time HLR + Email validation
Validate the mobile and email on submit, while the visitor is still on the page. Reject obvious junk client-side and feed only clean leads into your CRM.
TPS / CTPS pre-screening
Block TPS/CTPS-registered numbers before they ever reach the dialler. Built-in suppression keeps your outbound inside the £17.5m fine line by default.
Bulk validation for list buys
Run an entire purchased list through Data Soap before payment clears. Validate cost-per-lead against contactable-lead-percentage, not raw row count.
One balance, every check
HLR, TPS, CTPS, Email, Landline, MNP, MPS and PAF all share a single credit pool. No SKU juggling, no multi-vendor invoicing.
FAQs
How fast is the API?
Sub-second for single HLR, email and TPS calls in the typical case. Bulk endpoints chunk submissions in the background and return a callback URL or webhook when results are ready.
Can I integrate with HubSpot / Pipedrive / Salesforce?
Yes - any platform that can call a REST endpoint or fire a webhook works out of the box. We've shipped integrations into HubSpot, Pipedrive, Salesforce, Zapier, n8n, Tray, and custom Laravel / .NET / Node lead-gen stacks.
What's the right validation strategy for affiliate leads?
Validate twice. Once at the affiliate's submission moment (so they can't deliver junk), and again before payment so you're paying for contactable leads. Both run on the same API call.
What about GDPR consent for the leads I capture?
Validation is a separate concern from consent. You still need a valid lawful basis to contact the lead - Data Soap doesn't replace that. But it does help you meet Article 5's accuracy obligation. See our Article 5 plain-English guide.
Want to try it first? Grab £200 of credits + 25 free SMS for £4.99 - no contract, no salesperson.
